CEO of Gopro Woodman Interview: Worlds Between Us and the Competition!

We write at the end of September in Squaw Valley. In the mountains of California also that there is in the U.S. State dazzling the Sun is particularly deep over 2200 meters of altitude on this day. For Nicholas Nick Woodman’s is not any day. Here, the gopro Hero 5 and the drones project to see the light of day karma. The apparently always cheerful surfer boy has difficult months behind you. In 2002 he founded the start-up gopro pronounced go professional, what will translated as much as in German to the professional means. The passionate surfers wanted to hold his daring shaft rides on video, but no matching camera found. Then he tinkering around yourself at a small digital memory store for browsing.

Gopro Karma: images of compact drone

To the picture gallery the beginning the hero made 35 mm with corresponding Filmfortmat 2004. By the end of 2009 Woodman company was then known as the Hero HD grabbed the leap into the higher level of resolution. Gopro grew to become the epitome of komptakten action cams. After a long success story had the company end of 2015 and beginning of the year with price slumps and sales losses to fight. Then, many employees lost their job. Shortly before Woodman should have ordered a yacht worth$ 30-40 million himself. The inclined reader should feel as reminded on a rock star. And that’s also Woodman in some way. In the presentation of karma, Woodman visibly enjoyed the appearance on the stage. Compared with the performances by Apple CEO Tim Cook Woodman is a real technology rock star. Our site made the Californians in the framework of the events at a round of talks and coaxed him all kinds of answers to many questions.

Interview with Nick Woodman, gopro founder

Our site: gopro is world renowned. You would expect that?

Nick Woodman: gopro was designed to make cameras for surfers. And: I wanted to surf with the kids after school. For this I needed a company to plan the calendar itself. That it is something so big? I never thought! Now, not everyone is a skydiver, every day looking for the adrenaline rush. And many have already an Actioncam. Believe that new models such as the hero 5 are still in demand?

Action is only a part of the gopro. Although I am still pretty active, I tobe around but mostly in everyday life with my children. We define ourselves as activities Companies. The happened to the family action. In addition, the gopro is a travel camera, which captures experiences. Athletes use them also, but in reality the majority not by cliff jumps. The hero is the world’s best-selling Actioncam 4 silver, one that creates not only with athletes. The new hero 5 differs technically not too much from its predecessor. Anyway, what could convince potential prospects from buying?

I need to convince anyone everyone has to make his decision for themselves. We can convince but with solutions that are so much better than before. Because, that I keep telling: people buy solutions, they buy any clothes. And if they do, they soon regret it. We want to solve problems for the people. And the two hero 5 do their job with the assistance, to tell stories, so much better. The cheap competition from China gives you headache?

The package is important. Since none of us can get. Not with the hardware and only not right with the possibility of telling stories with our help. There are worlds between. How dangerous are the ever-better cameras in smartphones?

Without smartphones and the various social media networks gopro not there, where it is now. You can create a different perspective, new stories to tell and to exploit the creative potential in humans. Then, the gopro is the next logical step to get more. A Smartphone not survive crashes often and changes the perspective, if you look all the time on a disc. A Smartphone is the perfect complement to the gopro and vice-versa. You go one step further with karma, your first drone,

the drone market is still in its infancy, normal users have so little experience. Karma is to sit, is very easy to use and transport. This claim has required more time in development, than we expected. And yet the Karma has the left. Otherwise than the DJI competition technically

that’s right. Karma comes to start without obstacle detection or tracking of the user. Consciously, we have decided to focus on other features and to make convincing karma in other areas. I think that the two mentioned technologies currently do not offer, what the user expects. And as I said we want to always meet the expectations. This is why is Karma for something else. It is the most compact, most practical and most mobile stabilisation solution that ever existed. How would you describe the current DNA of gopro?

We are not a pure hardware manufacturer more. We have created an ecosystem with karma and the new software. So to speak our own itunes.

 

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