New Promotional Tools for Windows Store Developers

Microsoft launches a series of new measures that will make it more advantageous to sell applications through the Windows Store.

Microsoft is in these times in the process of launching new initiatives aimed at making it easier and more profitable to make applications for Windows Phone. A few weeks ago lifted the veil for a partner program in which a third party could receive a Commission of 7 percent by promoting content in the Windows Store.

Now, Microsoft has indicated that developers will soon be able to offer promo codes so they can offer discounts to various pages and follow the efficiency of advertising campaigns via various channels.

Developers will also be able to offer a discount on in-app purchases without having to enter a promotional code.

The purpose of these measures is of course to put more focus on the content in the Windows Store, and distribute the content that already exists to the widest possible range of users.

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