Apple Will Bet Big with Beats-Music Service

Apple will give the established streamingtjenester as Spotify and Pandora tough competition with the upcoming Beats-music service.

Apple is ready to take a stand against the established streamingtjenester with a 70 NOK monthly subscription. The newspaper the Wall Street Journal, who has spoken with people familiar with the matter.

The main competitor for Apple is Spotify, which in the United States has a market share of between 80 and 85%. That is why the California giant all-in to get consumers on the new music service.

It will happen with a major campaign to lure new subscriptions to along with a free trial period. A rumor is that Apple will offer up to three-month free trial to get customers on board service.

For example, in iTunes, where you can buy an album for $ 10, or approximately 70 crowns, will Apple after the launch of Beats recommend customers instead to use the new streaming service. Since Apple already have payment information on iTunes customers, it’s a great opportunity to attract customers to the Beats.

In a small scale there will also be free music to be found in the Beats, which record companies can choose to add in your catalog, but to get the full benefits of the service, do so with a monthly amount.

That comes as no advertising funded solution as with Spotify. Such a method is Apple for great opponent of and try to get it stopped, reportedly with Spotify and YouTube.

 

Real radio DJ’s

With Beats Apple also goes in the flesh on the popular American service, Pandora, which delivers live radio from their own chosen artists.

Apple, however, goes a little different approach, since it will be well known DJ’s and producers, that generates the various radio playlists.

Also comes to Android

For the first time Apple launches a service on the major competing platform, Android. Whether it is because Beats already existed on Android before buying-or whether it has always been part of the strategy, however, is not known. In any case, it is an entirely new way, as Apple goes with support for riva’s platform.

Beats are expected to see the light of day for this year’s WWDC event, where a keynote will take place Monday, June 8. The final agreements with the three major labels Universal Music, Sony Music and Warner Music are still to come in the House.

The lack of agreements can get Apple to put off the announcement, which ultimately might end out in closed negotiations. The source says that it is possible, but still unlikely.

 

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